Are you an impulse shopper? 84% of shoppers are.
This number might surprise you, but it shouldn’t. With the flashy ads everywhere, bright displays, and colorful, must-have products, how can a person resist? The problem is, many people end up living paycheck to paycheck or going into debt because of impulse shopping. But you can stop this from happening to you.
Companies spend millions of dollars figuring out ways to trick your brain into being impulsive enough to buy their product on the spot. They employ specialists in marketing and psychology to understand how consumers think and act. Then they use that info against you to get you to purchase things.